Everyday will bring a new medium
and vehicle. but at the end of the day, it will continue to be all about the
central idea. Call it anything you want from traditional advertising to
digitization to osmosis. Technology and technology platforms will keep changing
and evolving, and we will adapt to newer tickles as we always have basic human
needs, emotions, differences, and everything else about us will remain the same. Clothes have changed, homes have
changed, machines have changed, travel has changed, and work stations have
changed. but hunger hasn't, love hasn't, relationships haven't, fears haven't,
mortality hasn't, competitiveness hasn't, sleep hasn't, ambition hasn't,
passion hasn't, religion hasn't, and how babies are born hasn't. Keep your eyes
on the unchanging larger picture of humanity and our frailty.
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