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पधारने का शुक्रिया: Thank you for your visit

Monday, October 29, 2012

समाधियाँ


कर्ण – प्रिय होते है नारे
आँखों में भर देते है सपने
यथार्थ और सपने
दो किनारे है नदी के
थाली के पानी का चाँद
सुन्दर होता है, प्रकाशमान  नहीं
जिस तरह सपने में प्राप्त धन से
सुधारी नहीं जा सकती स्थिति
उसी तरह
खून देनेवालों को
नहीं मिली आज़ादी
महान कहने से
नहीं बना देश महान
जय जवान जय किसान के जाप से
अमर शहीदों के प्रियजनों के
नहीं थामे बहते आँसू
हालत नहीं बदले किसानो के
रूका नहीं सिलसिला आत्महत्याओं का
शोर मचने से
नहीं हुआ फीलगुड
समाजवाद और सामाजिक न्याय के उद्घोष
बुधिया – जुम्मन के जीवन – स्तर को
नहीं बदल सके
उसी तरह
बेअमल घोषणाओं से
विकास नहीं होगा
बढ़ेगी घोषणाओं की संख्या
लंबी होगी फेहरिस्त
कूड़े के ढेर की तरह
गली – मोहल्ले में नज़र आयेंगी
शिलान्यासों की समाधियाँ

खौफ़


चप्पे चप्पे पर
गुप्त यांत्रिक आँखे जड़ने की
परन्तु मजबूरी है राजा की
हर पल सालता रहता है
खौफ़ बेदखली का
संदेह सत्ता-परिवर्तन का
लगा रहता है खटका
चुप, चालाकी या छल से
राजमहल में घुसकर कोई
बैठ न जाये तख्ते ताउस पर
तन्हाई में अक्सर
सोचता है राजा
सुख-सागर में
होते है चिंता – भंवर
राजमहल में भी
दाखिल हो जाता है
अंग रक्षक की तरह ‘खौफ़’

जननी का जन्म


जननी का जन्म
शहनाई में सिसकियो की धुन
उल्लास में मातम की गंध
बेमानी सांत्वना, सब्र, आस्था
पुत्र प्राप्ति का वरदानईश्वर के घर में देर है
अंधेर नहीं!
तूफ़ान में टिमटिमाती लौ
टू कब तक जूझेगी?
निहत्थे अकेलीसूरज डूब रहा है!



Monday, July 23, 2012

Use the human story to connect on Social media


Let me be clear, we do not want you to sell us, nor talk about what your business can offer us, not to mention the classic “how to be the best alternative.” If you think that we want to listen to how fascinating your products or services are, you will be mistaken. Hide the word marketing in the last drawer of your office. Human Media goes beyond recreating nonexistent necessities, so marketers can launch a new product that looks the same but improved, and then creating another supposed necessity. The wheel does not stop here…

A New Vocabulary
Do you want to scare your audience? Name some of these words: sales, target, loyalty o data base. However, these words are essential.

Whether you want to accept it or not, the game has changed. If you intend to carry out any of the actions listed above – I hope you will or you will be damn lost – this is the new vocabulary: connect, align, guide, equip, create resonance and consolidate.

It’s not about the technology, but about people and what happens among them.

Talk about… emotions, feelings, self-effacement, failures, examples, commitment, people, love, passion and eagerness. Tell a story - the story of you and your business - how you started, the hard moments you've had to face, how you've gotten here. Stay human, always.

Touching People
Some months ago, I spoke about Social Media for some Realtors and state agents. When the event had finished, in the Q&A time, one attendant told me that feelings, trust, credibility, transparency and emotions had been always there. Nothing new. He told me also that it was surprising that in the new media era we will come out with values again. My answer was pretty simple and clear: “If you truly want to play in this new scene, these are the rules for real results. If not you can always swim to nowhere.”

The new marketing and the communication that go with it, are not about social media, nor about complex technologies. It’s about human relationships - resonance and alignment with people. Everything has a story, a human story, touching, moving and friendly. It’s there that you “touch” people. In this exact moment you are creating resonance, the new marketing.

The Human Story
It’s not about what you say, it’s the story that you create and how it touches people emotionally. The story of a brand, the sort of a business founder that had to leave his country for immigrating to France so he can master his craft, then leaving to Canada and later on passing his knowledge to his sons. They have followed his path years later and now it’s one of the most successful businesses focused on spas and pools of Spain. Talk about real stories of real people. Don’t talk about Cinderella, twitter PROs or celebs, it’s not going to work. They are just victims of this ego-system, part of the hype-environment we are living now.

Make use of this opportunity: tools, APPs, channels and platforms that will help you to connect in a very human way. If we practice human media through social media, we can change the focus, actions and epicenter. We get rid of the tech-obsession, social hype and #smokemaking, and we empower people and human interactions.

In its Heart
Don’t forget that the audience is the heart of the brand. Now the brand has the responsibility for making the public part of its story. Human Media makes possible the engagement between public and brand. It creates emotional touch points that make people feel part of the brand and the story that it is telling to the market. However, there’s still something missing in how the brand stays human and transmits to its customers what it is through the interpersonal communication process. Tell people about your desires, fears, achievements and goals, beginnings, funny things - tell the story. Make your brand human, make it alive.

Wednesday, July 11, 2012

Love Thy Love


Learn to spread love in the world
Learn to find love in the world
This is your last birth Oh human
Thou shall never come again.
Why the race of armaments
And why the race of creed
We'll have to grow and reap hatred
When we have sown the seed.
Why demarcation of the land
Why man is enemy of the man
Oh, why can not we come closer
And why can not we shake our hands.
With power you can make your slaves
You can not make your friends dear
Love has that power which no one has
The whole world can be brought near.
Take sorrows from the weeping eyes
And share your happiness with them
You'll find the world a happy place
Where you would like to come again.

Thursday, June 14, 2012

Why advertising should be governed by principles and not by rules?



Creativity governed by rules would lead to the death of entertainment. Then daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity as well as story telling.
Can you imagine a story without a metaphor, vivid demonstration, fantasy or a hyperbolic demonstration of human greed? Be it Axe or Avatar, if the underlining moral were not be exaggerated, it would never sink in.
Having said the above now imagine a state without any legislature to govern, a society without any norms, a family without any principles. We all can imagine the mayhem.
What is moral and what is legal is an eternal debate, in spite of a legal definition, because we all would like to be governed by morals rather than legislature if given a choice. Why should this be any different for the brands that are behaving as human as real as our siblings? Why do 99.999 per cent of disputes is resolved without ever had to go to courts or lawyers?
As civilized beings we know when to cross the line and when not to. If we argue modern day brands are like humans who find a purposeful existence in people’s life than why don’t they behave themselves by not crossing the line? The state bestowed faith on the industry to conduct itself by allowing "Self governed code of conduct" and a body to monitor "Advertising Standard Council of India " and all we do as a community is to find legal ways to beat the system. If the law says you need to have a support to your claim, we produce one from an unheard research institute, as insiders we all know what game we have been playing.
Time has come to take a hard look at the old approach not because laws have changed because people have changed, world has changed. Today 90 per cent of the youth in the world are concerned about the survival of the planet, world peace, old parents and values. Never before transparency and honesty are valued as today. Leader are responding to this new order be it Obama or Anna Hazare or Nike or Apple. In fact I would go to an extent of saying leading brands have responded faster then the political leaders, to support my hypothesis let me barrow a research report which says 4 out of top 10 icons of the world are brands not people.
There is a selfish reason why brands must inculcate good values first and start to propagate them next. If the brands are governed by the principles of the values they abide by then there is very little chance of them crossing any ethical line to be punished by people or state.
Lets turn to the communicators or the creators. I believe they are two kinds of human beings in this world, those who care and those who don’t. Those who do care are the sensitive lot and are aware of sensitive issues like; gender, values, ethics, children, safety, religion and minority communities, they generally rely on honesty and integrity of the communication to connect with people. They avoid using hyperbolic gimmicks to attract the attention. These are the guys who guide a brand to success thru life insights on the other hand people who do not care for others sentiments, do create regressive communication by resorting to cheep humor, emotional black mailing or even cooked up miss-leading facts.
Brands today are like celebrities their behavior in public is been watched by live cameras 24X7, the moment Shahrukh lit a cigarette in an a stadium, hundreds of tweets went live and even some legal suits. In this transparent world you cannot close your eyes and think world is not watching you. If you show a little kid "Chotu"serving tea in a ad, no matter how light heartedly you portray the situation, people will decode you as an endorser of child labor.
Creative people and agencies also have to be sensitive towards the societal realities. No rulebook says you cannot use a "pug" in an ad. But one need to be sensitive to the fact that the desire the ad can create in people to own and love a "pug" would be enormous and the damage it can potentially create to the species would also be enormous. If only creators were to give a little thought before depicting two boys in a family ad and the influence it can have on people to aspire for boys. When we realize a little thought could have let a girl child live we would understand our purpose in life.
Creators have an enormous power to write stories, which can influence people and their-in lays the responsibility to use the power in the right way. If the marketers and communicators ignore the responsibility and cross the line they may well face the consequence of rulebooks, which may well be written by the NGO/Govt., legal eagles.
Censorship or self-discipline, choice is ours today.
Post courtesy - K V Sridhar
K V Sridhar aka kvpops is the National Creative Director of Leo Burnett India

Sunday, April 8, 2012

Top performing niches in affiliate marketing

There are always new trends in internet marketing but you always need to remain niche specific to achieve any meaningful success. Widely asked question is “what is the niche to follow in affiliate marketing industry? While there is no one place which answers this one, there are hints and bits of information all around the place, here is the meaningful ones:

1. Dating and Matrimony– Dating and relationship sales more than anything else on internet. The biggest catch in this niche is you can tap on young and adults alike across interests and cultures.

2. Travel – Most Indian who uses internet likes to book travel online. In an economy like India online booking for travel will always surpass other services offered online.

3. Personal Care – With the rise of incomes and easy access of online payments gateways; people are buying more personal care online. It is about getting into mind of the customer.

4. Diet - One of top New Year’s resolutions is always related to losing weight. If you can provide tips, tricks, and recipes for the would-be dieter, you’ll stir up a recipe for a successful affiliate marketing campaign.

5. Fitness – Exercise is something which everyone wants to do. This is a market where you can branch off into several micro-niches, such as fitness for seniors, fitness for menopausal women, fitness for men, etc. Because there are so many niches to choose from in this popular market, fitness remains a hot affiliate marketing niche year after year.


6. How to make money - The “how to” affiliate marketing niche remains strong. Everything from how to start a business to how to get a date sells well on the Internet. The greatest benefit of this niche is that you can tap into hobbies, interests, areas of business, relationships, education, etc. The list is exhaustive.


7. E – Books – Internet has moved into household and people are reading and downloading more and more books. It also targets across age groups and sex.

Important thing is in the discovery procedure is to find keywords that represent niches with low competition and high demand. Using a keyword research tool you can spot which keywords have the greatest number of recent searches (highest demand). Tap into niches that have proven track records, and you’ll increase your chances for success. There is nothing called next big thing but about the products that continue to generate strong sales in buzzing economy.

Saturday, March 24, 2012

Modes change but not basics


Everyday will bring a new medium and vehicle. but at the end of the day, it will continue to be all about the central idea. Call it anything you want from traditional advertising to digitization to osmosis. Technology and technology platforms will keep changing and evolving, and we will adapt to newer tickles as we always have basic human needs, emotions, differences, and everything else about us will remain the same. Clothes have changed, homes have changed, machines have changed, travel has changed, and work stations have changed. but hunger hasn't, love hasn't, relationships haven't, fears haven't, mortality hasn't, competitiveness hasn't, sleep hasn't, ambition hasn't, passion hasn't, religion hasn't, and how babies are born hasn't. Keep your eyes on the unchanging larger picture of humanity and our frailty.

क्रोधी बालक

एक १२-१३ साल के लड़के को बहुत क्रोध आता था। उसके पिता ने उसे ढेर सारी कीलें दीं और कहा कि जब भी उसे क्रोध आए वो घर के सामने लगे पेड़ में वह कीलें ठोंक दे।

पहले दिन लड़के ने पेड़ में ३० कीलें ठोंकी। अगले कुछ हफ्तों में उसे अपने क्रोध पर धीरे-धीरे नियंत्रण करना आ गया। अब वह पेड़ में प्रतिदिन इक्का-दुक्का कीलें ही ठोंकता था। उसे यह समझ में आ गया था कि पेड़ में कीलें ठोंकने के बजाय क्रोध पर नियंत्रण करना आसान था। एक दिन ऐसा भी आया जब उसने पेड़ में एक भी कील नहीं ठोंकी। जब उसने अपने पिता को यह बताया तो पिता ने उससे कहा कि वह सारी कीलों को पेड़ से निकाल दे।

लड़के ने बड़ी मेहनत करके जैसे-तैसे पेड़ से सारी कीलें खींचकर निकाल दीं। जब उसने अपने पिता को काम पूरा हो जाने के बारे में बताया तो पिता बेटे का हाथ थामकर उसे पेड़ के पास लेकर गया।

पिता ने पेड़ को देखते हुए बेटे से कहा – “तुमने बहुत अच्छा काम किया, मेरे बेटे, लेकिन पेड़ के तने पर बने सैकडों कीलों के इन निशानों को देखो। अब यह पेड़ इतना खूबसूरत नहीं रहा। हर बार जब तुम क्रोध किया करते थे तब इसी तरह के निशान दूसरों के मन पर बन जाते थे।

अगर तुम किसी के पेट में छुरा घोंपकर बाद में हजारों बार माफी मांग भी लो तब भी घाव का निशान वहां हमेशा बना रहेगा।

अपने मन-वचन-कर्म से कभी भी ऐसा कृत्य न करो जिसके लिए तुम्हें सदैव पछताना पड़े
 

Thursday, March 22, 2012

Nirmal Baba- not so ‘nirmal’ after alls


I have recently come across the latest BABA buzz in town and was a little sad to see how innocent people can be made fun of, on national television.

There was a time when every other channel i saw used to play baba ramdev’s CDs early in the morning. I was ‘lucky’ enough to witness the launch of a few ‘dharmik’ TV channels dedicated entirely to all the babas, behens and matas all over. Strange enough, i thought that these TV channels were actually syndicates( like the ones we have for freelancers), so that they may come together and preach in heavy words what my grandmother use to narrate to me in her stories.
Maybe these channels are like blogging platforms. ‘Come and speak’ being their motto.
Coming back to what i started the blog post with – Nirmal Baba. It all started one morning when one of my close relatives were home. Early morning he was flipping through channels in desperation. and as nobody at my home stays asleep till late, i have naturally cultivated this bad habit.
So i aksed him what he was looking for and i wished it was some news channel because i watch that in the morning and then surf through the cartoon channels and discovery and the likes all day long. To my surprise he said he wants to see babaji and he is getting late for his ‘darbar’. What? ‘Darbar’? Have the mughal emperors come back to power?
Anyway, the desired channel was found and he asked me to sit and see what ‘chamatkar’ baba does to his ‘bhakts’. Curiosity at its best was asking me to sit and my eternal expression of critique became dominant. Lets see what babaji has in store. Afterall, had i not been sitting there, somebody else would have taken the remote control later and i would have to wait for my turn to watch ‘kid vs. cat’.
A bhakt came over and told babaji that he had been facing problems. Babaji asked him to keep a black purse for money. That way money would stay in his household and he wouyld get of his financial troubles. Another bhaktan came over, she was very unhappy with her family life and wanted relief. Baba asked which state did she belong to. she was from bihar. so baba stopped for a a moment trying to remember the name of the nearest mandir to her place, told hger the name and asked her to go there once and all her probelms will be eradicated.
This trend continued. My relative was very delighted to see his dear babaji on TV. As if baba had cast a spell on him and that one hour inn front of the TV made him a better man. Not to forget, i obviously had an arguement over the ‘gospel of babas in india’.
In the end i was left wondering that just in case i went there to baba and told him i have some trouble( i dnt actually and even if i have, i can better look after them on my own), he would ask me where i was from and then ask me to either go to Daat Kali Mandir or maybe Tapkeshwar Mahadev. Are you kidding me?
The end of the program was bewildering. Yes, the baba asked for donations and was generous enough to give his various account numbers in numerous banks. Which saints asked for money? If they really did, would kabirdas and sai baba die in poverty? Should saints not leave all wordly pleasures and give in to a life of salvation or atleast try to get moksha?
पर क्या करें साहब? ज़माना बदल गया है.. सिर्फ श्रद्धा से तो भगवान् का भी पेट नहीं भरता, हर मंदिर में दान पेटी लगी है. ये तो फिर भी बाबा हैं. हाड़ मांस के इन्सान है. भूख तो इन्हें भी लगती होगी. ऊपर से महंगाई इतनी है. आम आदमी बेचारा कब तक कमा के खाता रहे. कभी तो मुफ्त की रोटियां तोड़ने का मौका मिले
And what baba do you talk about? I have known a few people that sit in front of the tv with a ‘pooja ki thali’ and a water bottle because they think that baba would drink that water.
Amazing. This nation and its people deserve some praise. and what wonderful imapact does these people have on the commoners. Anybody and everybopdy can get fooled. look at that man’s body language, he sits like a maharaja and speaks while making faces. As if questions by these people are irritating him. These innocent fools who think that God can be found in a person who sits on a higher seat. these people who make rulers and leaders divine. The same people who are unable to find a God inside them. The very same people who do not believe that they are made by God and they have all the reasons to be perfect.
Problems and difficulties are a aprt of God. They are his messengers that make you a stronger person each day. You dont really need to go to a temple for some ‘prasad’. God gives you that every day, in every single breath. why not make use of it. Why not be better human beings than the worshipers of a man who thinks he has a higher authority.
I know half of the people who read this would call me an atheist and the rest half would not even understand what i said, but all in all one thing must be cleared, its my life and i dont run it on the teachings of a baba.

Post courtesy - Neha Joy Chauhan.
Neha is a brilliant writer on social issues. She is based out of Dehradun, India

Monday, March 19, 2012

True Quotes in My Life

"If you follow the crowd, you will likely get no further than the crowd. If you walk alone, you're likely to end up in places no one has ever been before. Being an achiever is not without its difficulties, for peculiarity breeds contempt. The unfortunate thing about being ahead of your time is that when people finally realize you were right, they'll simply say it was obvious to everyone all along. You have two choices in life. You can dissolve into the main stream, or you can choose to become an achiever and be distinct. To be distinct, you must be different. To be different, you must strive to be what no else but you can be"

"People are unreasonable, illogical and self-centered. Love them anyway. If you do good, people will accuse you of selfish, ulterior motives. Do good anyway. If you are successful, you will win false friends and true enemies. Succeed anyway. The good you do today
will be forgotten tomorrow. Do good anyway. Honesty and frankness make you vulnerable. Be honest and frank anyway. The biggest person with the biggest ideas can be shot down by the smallest person with the smallest mind. Think big anyway. What you spend years building may be destroyed overnight. Build anyway. People really need help but may attack if you help them. Help people anyway. Give the world the best you have and you might get kicked in the teeth. Give the world the best you've got anyway."

Sunday, March 4, 2012

what’s in my mind right now?

So, what’s in my mind right now?

At this juncture of life, when I have almost all elements of a successful life (touchwood, in my own definition). I made money, I spent money in double speed. Having seen misery and riches alike, I thought nothing is permanent and hence my mind keeps struggling to seek answers to some everyday dilemmas faced by me. The dilemma has been simple, I should do something but million dollar question was what should I do, I started thinking too much on the vague ideas or aspirations/inspirations I had? Having said that I had to answer everything myself since I didn't attend any elitist schools which necessarily creates class divide. So to find the answers I left a decently paid job, reduced my living expenses drastically and pumped in my entire savings and effort in a social enterprise. Despite dilemmas I was always clear on one thing, individuals die but not an institution.

Knowing a thing and not practicing is equivalent to not knowing. Very true indeed! I always read that what people regret the most are often things which they didn’t do/say. Yet, all these days, I just didn’t practise this. And now, whenever I look back, I feel sad about things not said/done. There have been many times when I wanted to say something but could never overcome my mental inhibitions. But from now on, I would try to speak my mind.

So, what’s in my mind right now?

In life, just like management, nothing is absolutely black or white. Perhaps I want everything to be grey, which is inclusive in nature not exclusive to anything in particular. Everything is a shade of grey and it depends on us as to what colour we give to it. Speaking one’s mind may sometimes hurt other people while by not speaking it, one may hurt oneself. We may choose either but not always should we choose the same one. Consistency in situations like this could be detrimental. But then how do we decide which one to choose under what circumstance?

So I felt I am an employee by choice but an entrepreneur by attitude. Ideas are scarce resource so is people with entrepreneur attitude. I met thousands of friends online/offline, some became great friends, some became part of life on whom I can depend for ideas. If they dont talk to me, I become sad, if they are happy, I am happy. We share ideas, we share love, we share friendship, we share happiness,

It raises a question, If everyone cares for his/her own happiness, wouldn’t everyone automatically be satisfied and happy? What if everyone cares for some other people but still no one cares for some people? What ultimately should be our goal – to be happy or to make others happy? I know the ideal answer is to be happy by being a reason for others’ happiness but not everyone can achieve this. How do I convince myself to be happy just by seeing others happy? What should then be the code of conduct for lesser mortals like me?

In mid 2011, I got to know Dr. Vishwajeet, when I was invited for dinner by his elder brother Dr. Dilip Kumar. Dr. Dilip kumar is a rural livelihood scientist of international repute and an ex UN bureaucrat. Dr. Vishwajeet used to be a scholar at John Hopkins and was among highest paid community researchers in world. In early 2003 following his inner conscience, he moved to India, to start community initiatives. He chose to work in an impoverished area; Shivgarh in Uttar Pradesh on a not very interesting topic, neo natal health. For someone living in luxuries of Seattle, moving to Shivgarh was a holistic approach to give back, to be relevant for the community which needs you more than any organisation. His life story inspired me and we became good friends. I visited Lucknow several times to meet and explore his side of life. The misery, the depression and how one single person helped by his wife can bring happiness in millions of lives. He co founded Community Empowerment Lab and its innovations made millions across the globe believe that communities can empower themselves with little or absolutely no help from outside. That was an eye opener for me. Dr. Vishwajeet is a pushing force behind me and he inspires me.

Then I met Gurcharan Das and Nachiket Mor at an event. I was in audiences and they were speakers. I put up question from audiences on dilemma faced by social start ups. Post event I had the opportunity to discuss dilemma with Gurcharan Das and Mr. Mor. We were clear, we must make money but we should give back something and empower communities around us. But nothing came out substantial.

Man is a social animal and so I was greatly helped by 5 people to come at the conclusion. 1 Female and 4 male friend. The female friends has had best of educations, but her thinking is not confined in the laboratory. She advises start ups on sustainability and helps them with funding based of innovations. She is a real brave in her own rights. I never met such brave people in my recent memory. There was no sign of elitist attitude in her which made me believe that there are people beyond class divide too. I was greatly helped to come out of common man's inhibition to think big. Second motivator was co-founder of a leading financial institution in India but so down to earth that everyone from chairman to chaprasi swears by him. He is a reputed speaker, a regular on current affairs program across Hindi and English news channels, sits on board of some of the largest business houses in India but so simple that he advises me on start up. He is the main force behind this initiative. Third was a frank research scholar, who blunted most of my social prejudices and practices. Not to forgot his dislikes for my excellent marketing instincts. He is lucky to have married a lovely PhD qualified wife who must be advising him on how to nudge me. The fourth one is a lovely gentleman who is a writer, researcher and of course a lover. Lover of Art, Lover of girls, Lover of Criticism, Lover of empowerment and of course he loved my passion. He gave shape to my weird idea of social enterprise which can be sustainable and successful, enough to earn livelihood for people at work. Fifth was none other than my boss, who told me I can come back whenever I want, it was the biggest solace. So post employment break up, I was encouraged by these five to live upto my dreams or rather say dilemma. And now we have finally started social enterprise which will in fact work (jointly funded by bunch of like minded friends.

I will keep nurturing and propagating this social venture by taking time out from anything else I do!

Now I have less dilemma and hence more enlightened to explore new opportunities to create an eco system of sustenance in business. I always loved the lovely world of various advertising functions and easily got fascinated by story of internet. Meanwhile I kept meeting start ups, worked off and on with them, didn't find them interesting. One fine day I was introduced to a a gentleman, having run two successful start up. He is in fact few among the breed of new age internet marketer who understands internet not as we do but in Google way. It was a blessing in many ways, meeting him, learning new thing from writing editorials to planning global tie ups. It is in fact fascinating. Now I think I have got what I actually wanted to do. God is always kind to right people, I believe. More will come to our way!

At work, I may have been wrong or right in my journey at some point of time but I never let anyone who worked with me down. I have been cheated by some but I never cheated anyone in my conscience. My integrity (as said by people with whom I have worked)is what makes me different from others, while creating a value chain.

Or maybe, I should just stop thinking. Maybe, the happiest people in the world are the people who don’t think!

Saturday, February 11, 2012

It's our time!


Brothers, Sisters, Mothers, friends and girlfriends; please hold your breath and till you read entire piece. It will be a sinful thinking. Indulge in sin but don’t call the police. I know I always commit crime but let me go scotfree. I never imagined that I will commit crime. But yes it’s true, I have killed time. I have been killing time for last few year @12 hours a day. And now I know what professionals are paid for.

Just after porngate in Karnataka I realized, in spite of kharoos people and strong IT polices almost all professionals (esp. consultants) do the same set of things at office i.e killing time. They check all their mail accounts every two minutes hoping that some of their counterparts would have forwarded a mail. Thanks to numerous proxies, chatting is still considered to be one of the favorite time pass. We buzz every person online and in very desperate situations send offline messages also. Some intellectuals among us also rack their brains in solving online puzzles and playing games. Facebook is the great human invention so is internet. Now days to waste more time people have started carrying mobile data card and smartphone. People of this league have klueless mornings, klueless afternoons and klueless evenings!!

Some furzi consultants like me read news, foreign policies, poems, novels, stories so that the client/seniors thinks you are racking your brain with some user guide or implementation manual. Some other intellectual consultants keep themselves updated with the latest happenings round the globe. Other esteemed ways of killing time are downloading songs, checking daily horoscope, searching for status messages etc.

A couple of precious office hours are also reserved for managing the hard earned money. Share market, online investments, online bill payments, internet banking form an integral part of work. All work and no play makes Jack a dull boy. So after all these tiring hours of surfing, consultants add some spice to their office life by conducting meetings. And thus another couple of hours fly by. And if still some time is left, people like me update their blogs.

Well and few of us really put good work work on reaching by making some delicacies to suit taste buds, cleaning the bed and listening to good music. Again internet comes to disrupt sleep over a surf on social network. A chirpy kid in the neighborhood tell you how beautiful life is. And her parents make you will how ugly it is. Then you just dream of some mithe sapne! By the time you try to finish your dream you will have to Wake up Dudes and Dudettes!